I mostly just listen to stuff I know I like, but once or twice a month I hop on Spotify and listen to a playlist I don’t normally try. A few days ago it was “Street Soul”. I’d never actually noticed this playlist before. Some of the stuff was dope but I noticed something that I think I really hate in modern rap. And now that I noticed it I can’t stop noticing.
So many fucking rappers had some kind of autotune voice effect on their voice during their fucking raps. Examples include
WTF - Remix by Hotboii, featuring Polo G (I think. Dude might just have the world’s creakiest voice)
Dancing With The Devil Pt 2 by Babyface Ray and Vory
What the fuck is happening? I don’t mind this sort of thing on singing. If you can’t hit a note but want to sing anyways, do what you have to do to make your music. And I know I’m not the target audience for the rappers making the songs I’m talking about (I’m in my mid 30s) but I just don’t fucking get it. Is their voice really so goofy they need to make themselves sound like robots? And why does it almost exclusively seem to be male artists doing it? I listen to a lot of female artists nowadays and none of them seem to do this goofy shit.
I’m sure it is just an aesthetic thing and I sound like an old man yelling at clouds but I just want to know what the rapper actually sounds like. If I go to a show I don’t want to be confused when a living breathing person comes out, and not Casio.
What’s crazy is I didn’t mind auto-tune in all the mid-2000s stuff when it was all over the place and really blew up. Just in the past month or two I’ve noticed it more and when I turned on that playlist, the first 3 songs I heard (with rapping) all had it.
I think I’m just old because your are right. If it is popular, somebody has to be liking it. A lot of somebodies. I’m just not with it.