I feel like contextual ads, where you serve ads based on the surrounding content instead of who the individual user is would be about as effective and tremendously less expensive, complicated, and invasive.
Run football ads on football websites. Run music ads on music websites. That’s how it works in TV, radio, and so on and has for years.
I feel like contextual ads, where you serve ads based on the surrounding content instead of who the individual user is would be about as effective and tremendously less expensive, complicated, and invasive.
Run football ads on football websites. Run music ads on music websites. That’s how it works in TV, radio, and so on and has for years.
I remember this being the norm 15-20 years ago.
Yes. Those are the ones that made web ads revolutionary and replaced all of the ad industry. Those are the ones that gave all the clear results.
And targeted ads have been highly related to fraud since the beginning.
Web 1.0, booo!!!
wait do you mean its not useful to try and sell me another fridge because I just bought a fridge?
Only if you’re still browsing fridge websites!
Put those on interior design and architecture websites. The people deciding what product serves what context will be smart enough to figure it out.
But that would mean that some of the richest companies and arguably the biggest business on the planet would become obsolete!
Actually scratch that, it looks like AI saved the day for them.
I hope my darkest cynicism on this topic comes across, if not: ///sssss