Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

  • Spaceman2901@kbin.social
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    1 year ago

    Campaigns have notched slightly lower impression delivery and consequently, slightly higher CPMs, over the days of the blackout, Johnson said. If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms. The moderator blackout is supposed to end Wednesday.

    Damn. Too bad the mods settled on a two-day blackout. Shoulda gone for a week to start…