Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
It’s quite fun tracing some of them back - especially the frontrunners which grew put of backmarkers (though often you find the backmarkers were themselves frontrunners 20 years earlie)r.
For example, Tyrrell were world champions with Jackie Stewart in the 70s, but by the mid 1990s, they were pootling around at the back of the field with Ukyo Katayama.
Tyrrell became British American Racing, which became Honda Racing, which became Braun GP, which became Mercedes, who up until Red Bull’s current dominance, were doing pretty well :)