What I barely understand is why businesses keep fueling this ad inferno. If it’s mostly bots farming engagement, isn’t that going to limit the effectiveness of advertising? Won’t that eventually show up in their returns on the advertising’? Do they really want their business associated with scantily clad 14 year old feeds, or are they all totally blind to that.
I get part of it… social media is the internet now, for most people. So if you want reach, where else are ya gonna go? Cable? Newspapers? Local news? They killed everything else. Google’s even killing YouTube sponsors now, auto skipping sponsor segments in the app.
Are big businesses still advertising on Facebook? I’d heard that they were running ads for full-on scams, presumably because few real people are left on the platform and it’s no longer attractive to most advertisers.
What I barely understand is why businesses keep fueling this ad inferno. If it’s mostly bots farming engagement, isn’t that going to limit the effectiveness of advertising? Won’t that eventually show up in their returns on the advertising’? Do they really want their business associated with scantily clad 14 year old feeds, or are they all totally blind to that.
I get part of it… social media is the internet now, for most people. So if you want reach, where else are ya gonna go? Cable? Newspapers? Local news? They killed everything else. Google’s even killing YouTube sponsors now, auto skipping sponsor segments in the app.
Are big businesses still advertising on Facebook? I’d heard that they were running ads for full-on scams, presumably because few real people are left on the platform and it’s no longer attractive to most advertisers.
The businesses that advertise on Facebook are mostly scams from what I have seen. For them the ads work, and they have no reputation to lose.