Searching for information on the International Court of Justice hearings yielded an Israel-sponsored ad calling the ongoing genocide hearing against it “meaningless.”


Israel is defending itself against allegations that its siege of Gaza is a genocide with Google search ads, in what appears to be a world first.

A Google search for the ongoing hearing against Israel at the International Court of Justice (ICJ) yielded an ad calling South Africa’s genocide case against it “meaningless” and linking to an Israeli government website for some users on Thursday. Motherboard viewed the ad, which appears above news coverage of the hearing being held in the Hague in the Netherlands. Google told Motherboard it reviewed the ad against its policies and did not take any action.

The ad was first noted on X when a user posted a screenshot of their Google search for “icj” which yielded a sponsored ad titled “Israel response to Hague ICJ” above the Google information panel for the ICJ. The ad includes subheadings of “October 7th: The Invasion” and “The North Border,” as well as survivor testimonies and resources.

Motherboard was not able to replicate the search using only the term “ICJ,” but was able to find the ad when searching “ICJ Israel.” The ad’s descriptive text reads in full, “SA’s claim is meaningless—the malicious blood libel advanced by South Africa seeks to slander the State of israel. South Africa’s claim lacks any factual or legal basis and renders meaningless.”

The ad links to the Israeli government website govextra.gov.il. The page lists information about Hamas’ Oct. 7 attack which killed 1,200 Israelis, and a video claims that “Israel is doing everything in its power to prevent harm to innocent civilians in Gaza and is acting according to international humanitarian law.”

read more: https://www.vice.com/en/article/m7b48q/israel-defends-itself-against-hague-genocide-allegations-with-google-ads

  • ExotiqueMatter@lemmygrad.ml
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    6 months ago

    That wont change anything even if they are. Their geopolitical iterest in the middle east are at bay, they just won’t care and will continue to support Izrael anyway. That’s what they always do.

    • hottari@lemmy.ml
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      6 months ago

      Hehe. Not if Hesbolla and the Houthis have anything to say on the matter.

      • ExotiqueMatter@lemmygrad.ml
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        6 months ago

        South Yemen’s blockade is certainly hurting Israel and making it way harder for the US to supply Israel while Hesbolla’s strikes are successfuly spliting Israel on 2 fronts, all of that is very good, and yes it is effective, but they’re not gods, they can only do so much, Ansar Allah can only blockade the red sea, they can’t do anything about the supplies comming from the Mediteraneean, and Hesbolla, while very competent, must keep in mind that the IDF despite all the paper-tiger behavior they showed are still a well equiped modern military supplied by the world’s first military power, they can’t act recklessly and they know that, which is why they are not going all out against Israel (yet).

        However, you are correct in saying that they are reliable support that Hammas can count on.

        Give them some time, and with the current unraveling on US influence, they will win against Israel eventually.

        As soon an the US can’t support them anymore, Israel will be done for, they will fall like Saigon when the US finally left Vietnam.