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Already has. Instead of a $20m annual loss running Colbert, they’ve made instant profit by selling the 2hr slot to Byron Allen outright. So they make money whatever the ratings, and don’t have to pay for the content.
Already has. Instead of a $20m annual loss running Colbert, they’ve made instant profit by selling the 2hr slot to Byron Allen outright. So they make money whatever the ratings, and don’t have to pay for the content.