Americans are buying less groceries; unit sales were flat most of 2025 and declined about 2% year over year in most months since February 2026, according to data from Bain & Company and NielsenIQ shared exclusively with CNBC. CNBC’s Brandon Gomez has the details on what that means for retailers as this trend is likely to continue unless other financial pressures ease.


gotta keep the wholesale price the same and do a mail-in rebate or some shit
nobody knows how such things even work anymore… “you mean i have to actually put this in an envelope with like a $1.25 stamp on it and wait two weeks to get my $1.35 rebate?”