- LE MEILLEUR : THE BEST
- LE MOINS CHER : THE LEAST EXPENSIVE
- PNEU VÉLO MICHELIN : MICHELIN BICYCLE TYRES
Featuring Bibendum, a.k.a. the Michelin Man
I do not understand how this nightmare fuel is an advertisement.
Smoking during a cardio sport. People back then gave no fucks.
Like many people, Bibendum put on a lot of weight when the automobile age arrived
And took up cigar smoking whilst exercising!
Tour de France cyclists used to smoke before climbing into the mountains to warm the lungs or some other stupid reason.
I’m sure some of them were sponsored to do that, the whole Tour de France was basically an extremely successful marketing campaign
Seems to be a theme! - https://sh.itjust.works/post/66020933
TIL the mascot had a name
It means ‘drinking’ in Latin and the slogan was that the tire drinks up (absorbs) all obstacles.
If anyone wants more Bibendums…
Agreed with kahjtheundedicated@lemmy.world, their bike tires are still excellent.
Great additional images! Such a strange mascot. In some, it looks like a mummy, while in others like a muscle-bound stay puft marshmallow man.
What a time where ‘the best’ in advertising was also ‘the cheapest’.
The best is the least expensive in the long run
And they still make some pretty great bicycle tires that come in a little cheaper than similar tires
Love this!
is he wheeling to a starred restaurant?
