As the Earth’s temperature continues to rise, climate change remains a lower priority for some Americans, and a subset of the public rejects that it’s happening at all. To better understand the perspectives of those who see less urgency to address climate change, the Center conducted a series of in-depth interviews designed to provide deeper insight into the motivations and views of those most skeptical about climate change.
Great article, definitely need to be thinking more about how to communicate, rather than just saying what’s happening. Which is not really working.