• It’s a matter of economics and quality over time. These regions have chosen to tool up for making foods and commodities that are essential to the Euro Zone and arguably the world.

    If they go out of business, the quality and availability of the product overall will certainly suffer. And it may not be so extreme as going out of business; if they miss out on a capital investment because some investor sees potential in a competitor making a product elsewhere, maybe it’s death by a thousand cuts.

    So we protect their brands. Yes, it is technically anti-competitive, for the greater good. And at the very least, for the good of the Euro Zone.