An example of a low-budget technique was in the ad for Rekord chewing gum, where rapid zoom in/out on 12 people chanting in an empty stadium was presumably employed to make them seem like a crowd…
every time I look back at this you add more stuff. I’m getting motion sickness
To be honest, such shot only appears 2x in the entire ad but I was simply too far into making it into an automatically looping embeddable image (GIF is the only cross-platform option despite the awful lack of compression) to pass up on it even after the annoyance became apparent. After all, that’s how I remember the shot because it was looped in a Czech YouTuber’s critique of the ad 10 years ago.
every time I look back at this you add more stuff. I’m getting motion sickness
To be honest, such shot only appears 2x in the entire ad but I was simply too far into making it into an automatically looping embeddable image (GIF is the only cross-platform option despite the awful lack of compression) to pass up on it even after the annoyance became apparent. After all, that’s how I remember the shot because it was looped in a Czech YouTuber’s critique of the ad 10 years ago.