Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.
A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.
That does indeed seem like the hangup in this case, and it’s on me; I should have used a less vague word or else clarify.
To me fresh is anything that hasn’t been processed for preservation (except drying). So cheese isn’t fresh, heat treated milk/cream isn’t fresh, smoked and cooked meats aren’t fresh, pickled foods aren’t fresh, frozen foods aren’t fresh and anything with actual preservatives added is definitely not fresh.
“raw” would probably have been the better word to use.
Also, having thought about my own understanding of the word a bit more in depth, I’ll concede that some pickled veggies are pretty healthy, as well as yoghurt.
You were right with all three examples.