• @DerisionConsulting@lemmy.ca
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    14121 days ago

    “Our research shows us that the pink dollar isn’t as profitable as the bigot dollar. We don’t actually care about anything other than profits.”

    • @barsquid@lemmy.world
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      1521 days ago

      Exactly. Nobody should have been giving them money for rainbow shit without looking at who they actually donate to and what they actually support.

      This is still alarming as a bellwether. The Repub domestic terrorism has shut them up.

      • BlanketsWithSmallpox
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        21 days ago

        It’s hilarious that this thread accuses them of supporting pride to make money was bad but supporting bigotry for money is also bad.

        It’s such a perfect microcosm of capitalism and popularity. How gatekeeping good deeds and representation through virtue signaling can turn people away and keep your movement from being funded by billion dollar organizations.

    • @disguy_ovahea@lemmy.world
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      21 days ago

      Conservatives will paint the can any color that will drive profits, without donating anything to support the cause.

      MAGA will scream and shout about boycotting it.

      The right’s spectrum is the difference between covert and overt bigotry.

    • AutistoMephisto
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      2521 days ago

      At first I was going to disagree, but then I thought about it and realized that if they truly gave a fuck, they wouldn’t have let the crybullies win in an attempt to claw back their dollars.

  • @jeffw@lemmy.world
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    4621 days ago

    The North Face previously garnered pushback for its “Summer of Pride” event series in 2022 and 2023 in partnership with drag queen Pattiegonia

    I’m sorry, which company partnered with a drag queen named Pattiegonia?

  • @Nightwingdragon@lemmy.world
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    21 days ago

    In other news, threats of violence continue to be used because they’re effective, film at 11.

    Remember, guys. When you’re criticizing companies like Target for this, remember that it’s not the CEOs that have to deal with the fallout on a day-to-day basis. They’re safe in their offices. It’s the teenage cashiers and stock boys that have to bear the brunt of the threats. It’s the rank-and-file employees, who have no say in the matter one way or the other and have no authority to do anything about it. They’re the ones who have to deal with the crazy bastards who come in and start physically tearing things down. The ones who come in screaming and causing a scene. The employees who can’t even do anything about the asshole, especially if he’s uncooperative and refuses to leave. Sure, they could call the cops, who might show up 20 minutes later.

    Yes, these companies should be supporting the LGBT community. But if doing so is literally going to put their rank-and-file employees at risk from violent bigots, I can at least understand why they’re gun-shy. There’s no possible way to stop a bigot from walking into any store and creating havoc to get their point across, and there are far more bigots out there who have already said they’re willing to resort to violence than most people thought.

    Look at it this way: You have a choice to make. You’ve got social media on one side telling you to take choice A because it’s the right choice to make, and some nutjob(s) in your face, physically threatening you with violence until you take choice B. Which one are you going to choose?

    “Everybody has a plan until they get punched in the face.” And everybody has an answer until they’re the ones being threatened.

    • @greenskye@lemm.ee
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      21 days ago

      Honestly all this tells me is that peaceful movements and protests are seemingly far less effective than violence. So if the LGBT crowd wants to see change, then their going to have to get violent too.

      I don’t morally agree with it, but it feels hard to deny the realities about it.

      • You may not morally agree but I morally encourage it, make those sonsovbitches bleed. Especially if theyre Seventh Day Adventist affiliates or outright part of.

      • @0xD@infosec.pub
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        20 days ago

        In general, peaceful protests have been historically way more effective. But if you let the violent bigots get too far, especially into governments, you will have no other choice than to remove them with violence. I don’t think the world is there yet, but if they are enabled further it “soon” will be.

      • @Nightwingdragon@lemmy.world
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        21 days ago

        f you capitulate to the unreasonable demands of a violent minority, then you are encouraging more of that behavior. throwing a certain class of people under the bus in the name of money/fear is wrong on pretty much every level and i think your justification for it is cowardly.

        Any time you want, you can be a Target cashier. Fight the unreasonable demands of the violent minority over culture war issues that don’t even affect you, all for minimum wage! The list of benefits includes:

        • Having absolutely no say in what your company sells or displays.
        • Having absolutely no say in company policy
        • Having to answer for the above to every MAGA redneck who shows up, because you’re the first guy in a red shirt that the asshole happened to spot.
        • In rare cases, being threatened or physically assaulted by said MAGA redneck when your answers aren’t to their liking
        • Having to clean up the messes they create when they “take matters into their own hands” and start destroying displays.
        • And as an extra added bonus, you too can be fired for standing up to the customer, defending yourself, or just in case the company needs a low-end fall guy to take the blame if things go south!

        Sign up today! I’m sure there are plenty of culture war issues that you can defend while making about as much money as a Walmart greeter!

        just to reiterate: you are a coward, and you should feel bad about it. i have no respect for people with so little principles. you disgust me on a level that is beyond words. i do not care to have any more of a conversation, i just want you to know that you’re a baby bitch.

        Easy to say when you’re not the one who has to actually deal with the consequences of someone else’s decisions.

      • @Sarmyth@lemmy.world
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        921 days ago

        Put your loved ones in danger supporting a topic they care little about. Your mentality is the same used to support wars.

        “My morality dictates this is worth putting other people in the line of fire for my ideals!”

        • AbsentBird
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          21 days ago

          By allowing the terrorism to succeed they’re encouraging further harassment against a vulnerable minority.

          Many of my loved ones were already in danger from those hateful bigots, who are now emboldened and looking for new targets thanks to spineless corporate appeasement.

          • @Nightwingdragon@lemmy.world
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            221 days ago

            Many of my loved ones were already in danger from those hateful bigots, who are now emboldened and looking for new targets thanks to spineless corporate appeasement.

            So your solution is to put someone else’s loved ones in danger from those hateful bigots?

            • AbsentBird
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              21 days ago

              No, my solution is to protect the workers and continue to stand for queer acceptance. When people shoplift these corporations have no qualms with spending millions on security, but when it comes to standing up for the LGBTQ+ community they won’t put their money where their mouth is, they would rather shift the conflict onto people who don’t have ample resources to defend themselves.

              • @Nightwingdragon@lemmy.world
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                221 days ago

                they would rather shift the conflict onto people who don’t have ample resources to defend themselves.

                This is exactly what you’re advocating, though: Shifting the conflict onto a bunch of rank-and-file employees who (a) mostly have no skin in the game, (b) are typically teenagers making minimum wage, © likely have no interest in getting in the middle of a culture war, (d) can’t do anything to defend themselves without risking their job (or risking further violence from the bigot), and (e) are bound by company policy.

                If you think rank and file department store employees should be the ones to “protect the workers and continue to stand for queer acceptance”, feel free to fill out an application at your local Target.

                Your local Target cashier didn’t start this culture war against the LGBT community. And it’s unfair for people like you to demand that they stand in the front lines and fight a culture war that they didn’t start and want nothing to do with.

                • AbsentBird
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                  21 days ago

                  I’ve worked retail for stores like that. It doesn’t need to be the way you’re describing it. If they put a fraction of the effort they put towards loss prevention into protecting their workers everyone could be safe.

                  Costco required masks for years during the pandemic, some people hated it and blamed the workers, but instead of giving up and backing down Costco invested in keeping their staff safe and de-escalating conflicts.

      • @papertowels@lemmy.one
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        320 days ago

        i do not care to have any more of a conversation, i just want you to know that you’re a baby bitch.

        That’s the most baby bitch thing I’ve ever heard, LOL.

      • @StereoTrespasser@lemmy.world
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        -221 days ago

        The ironic thing here is that you’re getting just as worked up as the other side is. Maybe if both extreme fringes calm down, the rest of us in the middle can just have a beer while wearing a North Face jacket.

        • @Sarmyth@lemmy.world
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          21 days ago

          Yup. Nothing is worth deciding someone else should get bullied for your decisions. People don’t work retail because they want to deal with culture war problems.

          This isnt life or death. It’s selling rainbow themed products.

  • @CMDR_Horn@lemmy.world
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    2921 days ago

    They aren’t cowards. They are legally obligated to make more profit for the shareholders. They couldn’t give a rats ass about anything else. Any public company showing “support” for pride is only doing it because they think it will drive more business than they’ll lose. The system is fucked

    • @Empricorn@feddit.nl
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      6521 days ago

      Common misconception. Fiduciary Duty means the Board of Directors has to act in a company’s best interest. It does not mean they legally have to maximize every single profit possibility, short and long-term. Some people feel that improving a company’s reputation or outreach is in its best interest, even if it doesn’t increase profits.

      It’s also important to know that no one has ever been found guilty of failing to fulfill fiduciary duty, and it’s pretty vague. Companies can still do what they want, don’t let them tell you their hands were tied and they had to do [awful, greedy thing that everyone hates]…

      • @MagicShel@programming.dev
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        3021 days ago

        no one has ever been found guilty of failing to fulfill fiduciary duty

        For as big a deal as is made of this by investment advisors and similar roles, this is shocking to read.

          • @Knock_Knock_Lemmy_In@lemmy.world
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            21 days ago

            Madoff was straight up ponzi scheme fraud, not profit maximisation.

            Enron guys were fraudulently booking future possible revenues as certainties.

            Deliberate illegal misrepresentation is very different from making a (possibly) sub optimal business decision.

          • @MagicShel@programming.dev
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            221 days ago

            A quick search suggests Enron and Bernie Madoff are a couple of examples of conviction, but maybe there are nuances I’m not familiar with.

      • @kalleboo@lemmy.world
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        21 days ago

        Tim Cook even famously responded to a right-wing troll during a shareholder meeting asking Apple to commit to only doing profitable things and dropping stuff like making their production climate neutral with "When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.” “If you want me to do things only for ROI reasons, you should get out of this stock.” and somehow he’s still around

        edit: it really pissed them off too haha https://nationalcenter.org/ncppr/2014/02/28/tim-cook-to-apple-investors-drop-dead/

        • @jjjalljs
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          621 days ago

          Wow those people are scum bags. They call it “so called climate change”

    • @Sarmyth@lemmy.world
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      021 days ago

      They are required to provide a safe working environment. I think this has more to do with that for the companies in the retail space.

      Those that just produce products are all image and can suffer whatever PR backlash they create.

  • They never cared.

    I don’t need Apple going on about LGBTQ+ in my country when it’s already accepted here. It’s funny how in the places where it should be promoted like Saudi or Russia that they keep quiet there.

    I used to work for Apple and I’d raise these points in the daily meetings on the shop floor. It’s the same for green shirts to celebrate Earth day, by manufacturing green shirts and then shipping them around the globe. It’s all a facade.

    • BlanketsWithSmallpox
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      21 days ago

      Oh no representation in media but they’re making money off it!

      To be TRULY benevolent you can’t make money from doing good things. Otherwise you go to hel… Or you should feel bad.

      Makking your and others lives better at the same time? That’s just selfishness. You’re working with using others to get ahead!

      No. I want you to be just as miserable as me.

      • @sensiblepuffin@lemmy.world
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        621 days ago

        Representation in media but not for the money. If you happen to get more sales from it, great. But doing a 180 in response to backlash means that they don’t really care - they just want more money.

        • BlanketsWithSmallpox
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          21 days ago

          There is literally no media without money. It is how it’s created, disseminated, and why people can make a living doing it.

  • @wreckedcarzz@lemmy.world
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    1621 days ago

    It’s almost like they have no spine and merely want to cash in on the rainbow-washing.

    Who would have thought?

    • @foggy@lemmy.world
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      521 days ago

      Literally every other meme in June for the last 10 years

      Company in May: ⬛⬜⬛⬜⬛⬜

      Company in June: 🟥🟧🟨🟩🟦🟪

      Company in July: ⬛⬜⬛⬜ ⬛⬜

  • @Bertuccio@lemmy.world
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    1421 days ago

    TBF it only made anyone mad.

    Many screeched omigodtheyreturningmahkidsgay. Many were annoyed at the blatant pretense at support that did zero actual supporting and just hoped to make a buck. The rest didn’t notice or care.

    I guess pretend support is still better than no support, but I didn’t believe they were genuine or courageous a year ago, so it’s not surprising for them to confirm it.

  • @some_guy@lemmy.sdf.org
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    1321 days ago

    I already told my partner we can’t shop at target anymore because they gave into these fucks. Let me add more to the list.

  • @anticolonialist@lemmy.world
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    1321 days ago

    Fucking cowards, this is one reason Im jaded against anyone calling themselves an ally. The slightest pressure and they will turn