It definitely did. I remember it vividly (I was alive back then). And I’m talking about the premium services, specifically (e: which was the point of my comparison: the premium paid services back then advertised no-ad service, then included ads, just like the premium streaming services are doing today).
Here’s an article from the NYT in 1981 on the topic:
Indeed, even pay television, once assumed to be secure from commercial interests, is attracting some attention as a potential vehicle for advertising. Admittedly, such leading pay cable services as Home Box Office and Showtime, whose programming consists primarily of theatrically released films, staunchly maintain that they will never accept advertising.
Although cable television was never conceived of as television without commercial interruption, there has been a widespread impression - among the public, at least -that cable would be supported largely by viewers’ monthly subscription fees.
The premium services mentioned in your quote (HBO, Showtime) also still do not run ads even today.
Yes and no. Networks had ads but cable began inserting their own ads in addition to the network ads. When I ran a company I did large media buys with cable companies. I would buy ads from the regional cable company which would air in between the national ads of Comedy Central, Discovery, etc.
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It definitely did. I remember it vividly (I was alive back then). And I’m talking about the premium services, specifically (e: which was the point of my comparison: the premium paid services back then advertised no-ad service, then included ads, just like the premium streaming services are doing today).
Here’s an article from the NYT in 1981 on the topic:
WILL CABLE TV BE INVADED BY COMMERCIALS?
e: a quote:
Literally the first sentence of that article:
The premium services mentioned in your quote (HBO, Showtime) also still do not run ads even today.
Yes and no. Networks had ads but cable began inserting their own ads in addition to the network ads. When I ran a company I did large media buys with cable companies. I would buy ads from the regional cable company which would air in between the national ads of Comedy Central, Discovery, etc.
That’s not correct. My parents were early adopters and I remember there were newspaper articles when the first channel started showing ads.
…a newspaper is like a primitive early printed facebook.