Kellogg’s is advertising cereal as an affordable dinner for people struggling with the rising cost of food — but some consumers aren’t happy with the cereal maker’s approach.
WK Kellogg CEO Gary Pilnick told CNN last week that the messaging was “landing really well” with customers.
“Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure,” he said.
But the reaction to his comments on social media suggests otherwise.
“What the hell kind of dystopian hellscape is this?” one user wrote on a TikTok with almost 150,000 views. “Give the peasants cereal for dinner!” another commented.
Corn flakes aren’t even cheap, at least in Canada. $4.97 ($5.62) for 340g (0.75lb) and 2% milk is $5.89 for 4L (1gal)
[Walmart prices]
The fuck is this asshole going on about? That’s as expensive as beef for fuck sakes
Manufacturers have started selling tiny boxes of cereal (100g?) for C$3.99, which is ridiculous. They probably think we won’t notice the boxes are so small and will snap them up - “ooooh cheap cereal! Must buy!”.
The tiny boxes are always and have always been fucking terrible value. They are for the grandparents pantry and the dad who has the kid every other weekend.
If you have kids, you get the catering size box.
It’s a lie to get cash-strapped people to think buying cereal is a good deal so they waste even more of their money.
What’s most infuriating is the boxes have gotten smaller and smaller over the years. The best deal I use these days is to get large boxes from Costco, 1.1-1.5kg for 8.99 when on sale. I have about 6kg stocked up.
“Eat our cereal for every meal!” Says the company that’s doubled the price of said cereal in recent years
What do you mean, you want milk? Bloody entitled scrounger!
In my day I had to walk outside to go get water for my cereal and it was up hill both ways!
Wasn’t Kellog founded to make people stop masturbating?
They’re not known for having intelligent things to say.
So were graham crackers. Religion makes people really fucking weird
You could swap “weird” & “fucking”, & the sentence would still be accurate.
Maybe not grammatically correct, but accurate.
They were started by two brothers, one who wanted to make food so bland people wouldn’t masturbate and the other who just wanted to do a capitalism. Capitalist one fucked the Puritan one out of control but is still doing capitalist things.
Corn flakes and frosted flakes were literally the first cereals I got tired of though, so I just go through life not giving a fuck what they are doing.
Free cold water enemas in every box!
…what?
Frosted flakes forced my folks to forsake my foreskin. For real though, kellogs was staunchly against masturbation and believed that making an incredibly bland cereal would keep kids from masturbating. He also believes circumcision would do the same and advocated for that across the US. Circumcision isn’t all that common outside of the US and Jewish faiths
Frosted flakes forced my folks to forsake my foreskin.
Now that’s a brand new sentence if I’ve ever read one.
Tiktok comments?!
Two tiktok comments does not a consensus make. Shoddy journalism. That said, yes, Kellogg’s deserves some consequences for saying something so bafflingly tone deaf.
Two tiktok comments does not a consensus make
How does a journalist count?
One, two, trend.
This isn’t a new thing and has been a joke spread among journalists for years.
I’d rather eat Kellogg’s CEO for dinner if it comes down to either or.
Same, but how would you eat the person. Can people become cereal…?
Every time he has dinner at someone else’s place, he should be served cereal for dinner. And every restaurant he goes to for dinner should present him with a special menu with the only choices being cereal.
Maybe then he would get the message.
This wouldn’t work in Colombia. Here the breakfast cereals are really expensive. A box of lucky charms is about $10 for a small 10 oz box.
