You should never support the scumbags at Hasbro/WOTC if you are into tabletop games

  • inb4_FoundTheVegan@lemmy.world
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    2 months ago

    Well to be fair, Hasbro is just a small startup. Of course they need AI to level the playing field with the other mega conglomerate in the board game space.

    • Khrux
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      2 months ago

      I’m just really hoping that whatever they intend to use AI for isn’t art. Ideally there is enough backlash to this that they backpedal again for a year or so, but failing that, I do not want to see it touch the art at all.

      In my opinion, WotC is an art company. I don’t really see anything better in 2024 D&D 5e to what is expected in Tales of the Valiant 5e or is in Level up Advanced 5e, or for that matter, any RPG really. The only thing they excel on is the money behind them to have an entirely different relationship with artists. And that’s not mentioning Magic the Gathering which needs the art even more.

      There aren’t that many avenues for AI in D&D. You can’t really replace the game design due to the fact that AI can’t really problem solve or innovate. It’s already likely used internally by the finance departments etc, hell it’s built into Microsoft programs, it course it is used. It can’t really be sued to make the writing more efficient because the writing of a D&D book is sacred, you can’t change the word prone to lying down for readability for example.

      So it’s likely coming for art or WotC are returning to the idea of AI DMs, which is silly and I have no interest in, and I can’t imagine it being anything but a totally adjacent product to D&D.

      I can’t wait to see what evil and terrible way I’m proved wrong.

      • Nexy@lemmy.sdf.org
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        1 month ago

        Of course the magic cards arts will be the first thing they will use AI for. I have any doubt.

        • Khrux
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          1 month ago

          I actually doubt it. 30% of all of Hasbro’s revenue comes from WotC (I’ve heard higher than 50% before, but a quick Google says 30%). Of that I’ve heard people say as high as 90% of WotC’s income comes from Magic: The Gathering.

          Artists are paid a set rate, not commission for their art, but thousands of cards are purchased at very little cost to WotC. It’s a golden goose that is literally keeping Hasbro afloat, they’d be fools to touch the operations of MtG with a 10ft pole, nevermind replace it’s core with AI.

  • frezik@midwest.social
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    2 months ago

    What terrible timing. The customers are increasingly suspicious of anything even labeled AI. Investors are pushing this, but even they are starting to get cold feet. It only makes sense if they can sell it, and they increasingly can’t sell it.

  • Rolando@lemmy.world
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    2 months ago

    These are the same geniuses who tanked their big Hollywood movie by changing their game license just before the movie came out, right?

    • BigFig@lemmy.world
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      2 months ago

      Has a 7.2/10 and 91% Tomato score. Profited over 50 million dollars. Hardly a tank

      • Rolando@lemmy.world
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        2 months ago

        It’s a great movie, the best movie yet to come out under the Dungeons and Dragons name. However:

        The film made $93 million domestically, which is not good compared to the $150 million budget. Luckily, its worldwide total was $208.2 million, but with marketing costs, it is likely the film did not break even.

        https://movieweb.com/dungeons-and-dragons-sequel-unlikely/

        It’s often difficult to identify why a film didn’t perform well, but fan anger over the licensing changes likely contributed, e.g. see: https://screenrant.com/dungeons-dragons-honor-among-thieves-box-office-bomb-reason/

        The movie could have been a huge hit instead of just maybe breaking even. Trying to rip off the core fans right before it came out was a dumb idea.

        • TootSweet@lemmy.worldM
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          2 months ago

          fan anger over the licensing changes likely contributed

          I know that is the specific reason why I haven’t seen it and still intend specifically never to.

          (Ok, to be fair I was going to end my Hasbro boycott and see it when they backpedaled and did the dual OGL/Creative Commons thing, but then they pulled the MTG Pinkerton bullshit and that made it clear Hasbro had learned less than nothing from the OGL 1.1 blowback.)

          • Rolando@lemmy.world
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            2 months ago

            You can borrow the DVD from the library or buy it second-hand if you don’t want Hasbro/WoC to get your money. Even if you’ve moved on to Pathfinder or something else, it’s still a lot of fun.

            • TootSweet@lemmy.worldM
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              2 months ago

              I mean, borrowing the DVD from the library will make it unavailable for someone else who might want to watch it, which might incentivize them to buy a copy. Also, if it’s always checked out and unavailable when people go to try to check it out, it may increase hype/enthusiasm about it. Buying it second-hand would have similar consequences.

              I might pirate it if I can get a chance. Doing so a) wouldn’t reduce supply of copies of it in ways that might incentivize others to purchase a copy or stream it on Paramount+ or whatever and b) kindof feels like a slap in the face of Hasbro of the sort I don’t mind delivering.

              I’m fully aware of how petty this all comes across, but, man, thoroughly fuck Hasbro. What a shitty company. Don’t underestimate just how much I hate them. Lol.

              • Rolando@lemmy.world
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                2 months ago

                No, it doesn’t sound petty to spend your money carefully. I hope things get better with D&D.

      • Flying Squid@lemmy.world
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        2 months ago

        Can I just use this opportunity to say that, while I enjoyed the movie, I spent the entire time waiting for the bard to use magic and it never happened? Because that really annoyed me. Don’t call yourself a D&D movie and then have a bard that can’t do magic. But somehow has a lute made of steel.

  • Dizzy Devil Ducky@lemm.ee
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    2 months ago

    If every company started jumping off a bridge, would you follow? /s

    In all honesty, just because other companies are using AI doesn’t mean you should. Can’t wait for the AI bro bubble to pop and fully deflate.

    • NιƙƙιDιɱҽʂ@lemmy.world
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      2 months ago

      On one hand, yes, but ever since the earliest of CRPGs, many people have dreamt of a virtual table top game in which literally anything is possible like that of a proper table top.

  • Etterra@lemmy.world
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    2 months ago

    As one of the people leading the charge against Hasbro’s use of AI art in HeroQuest, fuck you. We can tell the difference, the quality is garbage, you’re stealing from qualified, skilled, hard-working artists, and we don’t give a fuck about the shareholders; so knock it the hell off

  • Feathercrown@lemmy.world
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    2 months ago

    I actually can’t believe CEOs are this stupid. We legitimately live in Idiocracy. Do they actually think pointing to a random part of their business and saying “AI it!” will do anything? They’re probably going to use it for customer-facing generative AI or LLMs, which have already been shown to reduce customer enthusiasm! The companies who are going to be mildly successful with this will either put in the effort to find an actually useful use case for it, or will use it internally to remove like 60% of their workforce (most companies are too dumb for this, but the profits would be enormous if they ever figured it out).

      • TootSweet@lemmy.worldM
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        2 months ago

        I was going to end my boycott once they did that.

        But like… a week later? (I don’t remember the exact amount of time, but I remember it being surprisingly soon on the heels of the OGL 1.1 debacle.) They pulled the whole Pinkertons/MTG bullshit. Had they not done that, I’d have bought more 5e materials, watched the D&D movie, and likely caught up on some Transformers movies by now.

        At this point, I don’t think much could end my boycott of WotC short of Hasbro selling off WotC and better people being put at the helm of WotC. I don’t think much could end my boycott of Hasbro short of a huge shift in upper-level management at Hasbro.

  • frezik@midwest.social
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    2 months ago

    What terrible timing. The customers are increasingly suspicious of anything even labeled AI. Investors are pushing this, but even they are starting to get cold feet. It only makes sense if they can sell it, and they increasingly can’t sell it.

  • Sarmyth@lemmy.world
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    2 months ago

    I mean… if everyone else is doing it, then market yourself as the only one NOT doing it. Making sure you are doing the same as everyone else doesn’t sound like a recipe for success in their business.

  • LifeOfChance@lemmy.world
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    2 months ago

    Everyone who is doing it is also fielding immense amounts of complaints from everyone forced to use it, but I guess we ignore those pesky details.

  • soapyplasm@lemm.ee
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    2 months ago

    Another day, another trend-chasing, creativity-hating corporation doing its thing. I really hope I can eventually get a cool art job despite all of this. Edit: Good thing I’m gonna try good ol’ Mathfinder out once I graduate from my DnD 5e training wheels.